Sweet Dreams Celebrate 30 Years in Business in Style at NBF Bed Show
In 2018 Sweet Dreams celebrate 30 years in business and to commemorate the milestone we are launching the fabulous, high-end Anniversary collection at this September’s Bed Show.
We’ve identified our most popular luxury specifications and created four divans to exemplify the best in Sweet Dreams manufacture. Two Anniversary beds are encapsulated and have cushion tops with mini springs. Two beds feature traditional pocket spring mattresses. All contain natural, luxury fillings – an increasingly major story for Sweet Dreams – and come with divine textured velvet bases. They are, of course, all made here in the UK, as with all our divans and upholstered bases.
The Anniversary collection will be launched with a competition where 30 of the new beds will be won by retailers over the next few months. We’re also giving away Roary, our cuddly lion, with every order.
The exhibition will also see launches across other bed collections; especially in Royal Pillowtop, Enchanted and Adjustable where exquisite finishing as well as luxury fillings take a starring role. Look out too for several new, ultra-cute children’s divans with bonnell springs, and for gorgeous new bedframes and matching furniture.
It might be 30 years since Sweet Dreams started out, but some things don’t change: innovation, quality and speedy service. Retailers interested in finding out more, whether or not they’re already a Sweet Dreams stockist, should pop along to Stand B10 at the Telford show, where our we’ll be waiting to celebrate with you and hand out our brand new brochure for 2018-2019.