Sweet Dreams Going for Gold with AIS
Sweet Dreams have launched a capsule collection of beds exclusively for buying group Associated Independent Stores (AIS). The beds were well received at the recent AIS show, when Sweet Dreams were also announced as winners of the prestigious AIS Gold Standard Award for bed suppliers in 2017.
The prestigious Gold Standard is awarded to suppliers who demonstrate a commitment to AIS and receive positive member feedback for product quality, deliveries and service. Only the best suppliers qualify for the award. It’s not the first time Sweet Dreams have received the award, and Nick Williams, Sweet Dreams’ sales manager, said: ‘We are thrilled once again to be awarded the AIS Gold Standard as a bed supplier. Sweet Dreams’ ethos is based on service, delivery and quality at affordable prices. Meeting and exceeding customer expectations is always our aim and it’s gratifying to have won such a sought-after award for a second time.’
Sweet Dreams’ new AIS collection comprises two new Dreamworld beds, a mattress and a promotional bed. The Dreamworld Stanton is a pillowtop featuring SleepzoneTM springs, while the Dreamworld Radley 3000 Supreme features Sweet Dreams’ exclusive pocket air springs. The Regal mattress is a versatile addition to any showroom offer with a 1,000 pocket spring count and three firmness options: soft, medium and firm. Last but not least, there is promo bed Wytham: a pillowtop with 1,000 pocket springs in the main mattress and a further 1,000 pocket spring pad in the pillowtop, together with memory foam. Wytham features a soft knit tufted top and is on offer at a very attractive price for the 135cm divan with two drawers.